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David Chalu
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About
David Chalu
Work
About
Work
About
Adidas tasked us with launching their training app: micoach. View fullsize

Adidas tasked us with launching their training app: micoach.

Created to help athletes build their lateral and vertical power. View fullsize

Created to help athletes build their lateral and vertical power.

The campaign ran across digital, and OOH channels.
View fullsize

The campaign ran across digital, and OOH channels.

Screenshot 2022-01-10 at 13.14.29.png View fullsize
1f41ab55739129f8341ac750aaee7c94.jpg View fullsize
Screenshot 2024-08-06 at 11.48.23.png View fullsize
Playstation wanted to celebrate their new console's total immersion and connectivity. View fullsize

Playstation wanted to celebrate their new console's total immersion and connectivity.

Play in the Euros while you're waiting for the bus. The World is in Play. Playstation OOH. View fullsize

Play in the Euros while you're waiting for the bus. The World is in Play. Playstation OOH.

This Playstation Vita launch film dramatises how the World is now in Play across a range of games.

This Playstation Vita launch film dramatises how the World is now in Play across a range of games.

Chivas launched their Success is a blend campaign with the sponsorship of Man Utd. View fullsize

Chivas launched their Success is a blend campaign with the sponsorship of Man Utd.

The new campaign ran across Chivas Regal's social media channels and OOH. View fullsize

The new campaign ran across Chivas Regal's social media channels and OOH.

The whiskey's success is dependent on a blend of different characteristics, just like Man Utd. View fullsize

The whiskey's success is dependent on a blend of different characteristics, just like Man Utd.

Dramatising the excitement of hunting a suspect in the game, we created a movie-style trailer.

Dramatising the excitement of hunting a suspect in the game, we created a movie-style trailer.

In the game, a series of clues help you catch the killer in a time pressurised environment. View fullsize

In the game, a series of clues help you catch the killer in a time pressurised environment.

Criminal Case by Pretty Simple is one of the most popular crime-solving online games. View fullsize

Criminal Case by Pretty Simple is one of the most popular crime-solving online games.

To celebrate Adidas supplying Liverpool FC with their kit, they challenged us to connect the fans with the club, and the brand. View fullsize

To celebrate Adidas supplying Liverpool FC with their kit, they challenged us to connect the fans with the club, and the brand.

The campaign ran across Liverpool FC's social channels and OOH. Images of the fans were weaved into the fabric of the shirt. View fullsize

The campaign ran across Liverpool FC's social channels and OOH. Images of the fans were weaved into the fabric of the shirt.

Adidas's new launch for Liverpool FC, humbly acknowledged that we make the shirt, but it is the fans that make it Liverpool FC. View fullsize

Adidas's new launch for Liverpool FC, humbly acknowledged that we make the shirt, but it is the fans that make it Liverpool FC.

Using the Jacquard shirt pattern, fans and players exist together. They are the fabric of the club. View fullsize

Using the Jacquard shirt pattern, fans and players exist together. They are the fabric of the club.

We launched the kit with a shirt swap. This was shared across Liverpool FC social platforms. View fullsize

We launched the kit with a shirt swap. This was shared across Liverpool FC social platforms.

Fan and player reactions to the We make the shirt, you make it Liverpool campaign and 
the new kit. View fullsize

Fan and player reactions to the We make the shirt, you make it Liverpool campaign and the new kit.

William Grant was not a yes man, resigning from a successful distillery to start Glenfiddich. TVC and social video.

William Grant was not a yes man, resigning from a successful distillery to start Glenfiddich. TVC and social video.

It takes a maverick to persuade the USA to swap bourbon for a single malt. But the founder's grandson did just that in 1960s NYC.

It takes a maverick to persuade the USA to swap bourbon for a single malt. But the founder's grandson did just that in 1960s NYC.

Glenfiddich tasked us with encapsulating the maverick nature of the brand in film and through social channels. View fullsize

Glenfiddich tasked us with encapsulating the maverick nature of the brand in film and through social channels.

Screenshot%252B2024-08-16%252Bat%252B19.58.36.jpg View fullsize
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Screenshot 2024-09-04 at 20.17.36.png View fullsize
A surprising dental fact is brought to life, graphically. View fullsize

A surprising dental fact is brought to life, graphically.

Even healthy food, such as carbohydrates contain hidden sugar. View fullsize

Even healthy food, such as carbohydrates contain hidden sugar.

A print campaign that proves dental care expertise. View fullsize

A print campaign that proves dental care expertise.

Screenshot 2024-09-04 at 20.47.28.png
Screenshot%252B2024-09-04%252Bat%252B20.13.40.jpg View fullsize
Screenshot+2024-09-04+at+21.55.44.jpg View fullsize
Screenshot 2024-08-18 at 16.08.38.png View fullsize
Screenshot%2B2023-07-01%2Bat%2B12.59.11.jpg View fullsize
Screenshot+2024-09-04+at+22.07.48.jpg View fullsize
Jacobs Coffee is famed for its aroma, something your neighbours might appreciate.

Jacobs Coffee is famed for its aroma, something your neighbours might appreciate.

Jacobs coffee tasked us with creating a new campaign for the EU market. View fullsize

Jacobs coffee tasked us with creating a new campaign for the EU market.

Jacobs Coffee commercial, highlighting the draw of a great coffee aroma.

Jacobs Coffee commercial, highlighting the draw of a great coffee aroma.

In this A6 TVC, I had the idea to create the car from a 3D jigsaw of the German brand's famous tag-line.

In this A6 TVC, I had the idea to create the car from a 3D jigsaw of the German brand's famous tag-line.

Whatever the snow, drive an Audi Quattro. A tactical print advert that ran during a period of severe weather. View fullsize

Whatever the snow, drive an Audi Quattro. A tactical print advert that ran during a period of severe weather.

Audi wanted a high profile brand film to launch their new A6, a car which embodies Vorsprung Durch Technik.  View fullsize

Audi wanted a high profile brand film to launch their new A6, a car which embodies Vorsprung Durch Technik.

A simple timeline illustrated how easy it is to move money for better. Print and OOH.
View fullsize

A simple timeline illustrated how easy it is to move money for better. Print and OOH.

The Moving money for better timeline concept was also used in-app, in-store, and online. 
View fullsize

The Moving money for better timeline concept was also used in-app, in-store, and online.

Most people use Western Union to send family and friends money to improve their lives. View fullsize

Most people use Western Union to send family and friends money to improve their lives.

Screenshot 2022-01-08 at 12.04.08.png View fullsize
Screenshot 2024-08-16 at 20.44.35.png View fullsize
Screenshot+2024-08-18+at+15.49.06.jpg View fullsize
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How to prove Ecco Outdoor's durability and comfort? Norway in Winter. An integrated campaign with video, print, and online content. View fullsize

How to prove Ecco Outdoor's durability and comfort? Norway in Winter. An integrated campaign with video, print, and online content.

ECCO trail shoes. Your best bet for when you're up against your running buddy and Mother Nature.

ECCO trail shoes. Your best bet for when you're up against your running buddy and Mother Nature.

Video content for the launch of ECCO Outdoor. From tarmac to rock face, they're your best approach to the mountains.

Video content for the launch of ECCO Outdoor. From tarmac to rock face, they're your best approach to the mountains.

Screenshot 2022-01-11 at 10.54.35.png View fullsize
Screenshot 2022-01-11 at 10.54.56.png View fullsize
Screenshot%252B2024-09-08%252Bat%252B11.54.24.jpg View fullsize
Health and Wellness advertising sells products and services that improve consumers' lives. This speculative recruitment campaign highlights this insight with a modern spin on halo iconography. View fullsize

Health and Wellness advertising sells products and services that improve consumers' lives. This speculative recruitment campaign highlights this insight with a modern spin on halo iconography.

Screenshot 2021-09-07 at 20.17.11.png View fullsize
Screenshot 2021-09-07 at 20.17.19.png View fullsize
Screenshot 2022-01-06 at 11.54.14.png View fullsize
With the introduction of British Airways flat beds in business class, we ran with the idea that more sleep means more bed hair, even for immaculately presented business travellers. View fullsize

With the introduction of British Airways flat beds in business class, we ran with the idea that more sleep means more bed hair, even for immaculately presented business travellers.

Screenshot 2024-09-30 at 17.02.15.png View fullsize
Screenshot 2024-09-30 at 17.01.46.png View fullsize
Adidas tasked us with launching their training app: micoach.
Created to help athletes build their lateral and vertical power.
The campaign ran across digital, and OOH channels.
Screenshot 2022-01-10 at 13.14.29.png
1f41ab55739129f8341ac750aaee7c94.jpg
Screenshot 2024-08-06 at 11.48.23.png
Playstation wanted to celebrate their new console's total immersion and connectivity.
Play in the Euros while you're waiting for the bus. The World is in Play. Playstation OOH.
This Playstation Vita launch film dramatises how the World is now in Play across a range of games.
Chivas launched their Success is a blend campaign with the sponsorship of Man Utd.
The new campaign ran across Chivas Regal's social media channels and OOH.
The whiskey's success is dependent on a blend of different characteristics, just like Man Utd.
Dramatising the excitement of hunting a suspect in the game, we created a movie-style trailer.
In the game, a series of clues help you catch the killer in a time pressurised environment.
Criminal Case by Pretty Simple is one of the most popular crime-solving online games.
To celebrate Adidas supplying Liverpool FC with their kit, they challenged us to connect the fans with the club, and the brand.
The campaign ran across Liverpool FC's social channels and OOH. Images of the fans were weaved into the fabric of the shirt.
Adidas's new launch for Liverpool FC, humbly acknowledged that we make the shirt, but it is the fans that make it Liverpool FC.
Using the Jacquard shirt pattern, fans and players exist together. They are the fabric of the club.
We launched the kit with a shirt swap. This was shared across Liverpool FC social platforms.
Fan and player reactions to the We make the shirt, you make it Liverpool campaign and 
the new kit.
William Grant was not a yes man, resigning from a successful distillery to start Glenfiddich. TVC and social video.
It takes a maverick to persuade the USA to swap bourbon for a single malt. But the founder's grandson did just that in 1960s NYC.
Glenfiddich tasked us with encapsulating the maverick nature of the brand in film and through social channels.
Screenshot%252B2024-08-16%252Bat%252B19.58.36.jpg
0-2.jpg
Screenshot 2024-09-04 at 20.17.36.png
A surprising dental fact is brought to life, graphically.
Even healthy food, such as carbohydrates contain hidden sugar.
A print campaign that proves dental care expertise.
Screenshot 2024-09-04 at 20.47.28.png
Screenshot%252B2024-09-04%252Bat%252B20.13.40.jpg
Screenshot+2024-09-04+at+21.55.44.jpg
Screenshot 2024-08-18 at 16.08.38.png
Screenshot%2B2023-07-01%2Bat%2B12.59.11.jpg
Screenshot+2024-09-04+at+22.07.48.jpg
Jacobs Coffee is famed for its aroma, something your neighbours might appreciate.
Jacobs coffee tasked us with creating a new campaign for the EU market.
Jacobs Coffee commercial, highlighting the draw of a great coffee aroma.
In this A6 TVC, I had the idea to create the car from a 3D jigsaw of the German brand's famous tag-line.
Whatever the snow, drive an Audi Quattro. A tactical print advert that ran during a period of severe weather.
Audi wanted a high profile brand film to launch their new A6, a car which embodies Vorsprung Durch Technik.
A simple timeline illustrated how easy it is to move money for better. Print and OOH.
The Moving money for better timeline concept was also used in-app, in-store, and online.
Most people use Western Union to send family and friends money to improve their lives.
Screenshot 2022-01-08 at 12.04.08.png
Screenshot 2024-08-16 at 20.44.35.png
Screenshot+2024-08-18+at+15.49.06.jpg
Screenshot%2B2024-08-18%2Bat%2B18.27.05.jpg
Screenshot%2B2024-09-07%2Bat%2B20.52.41.jpg
Screenshot%25252B2022-04-06%25252Bat%25252B13.19.52.jpg
How to prove Ecco Outdoor's durability and comfort? Norway in Winter. An integrated campaign with video, print, and online content.
ECCO trail shoes. Your best bet for when you're up against your running buddy and Mother Nature.
Video content for the launch of ECCO Outdoor. From tarmac to rock face, they're your best approach to the mountains.
Screenshot 2022-01-11 at 10.54.35.png
Screenshot 2022-01-11 at 10.54.56.png
Screenshot%252B2024-09-08%252Bat%252B11.54.24.jpg
Health and Wellness advertising sells products and services that improve consumers' lives. This speculative recruitment campaign highlights this insight with a modern spin on halo iconography.
Screenshot 2021-09-07 at 20.17.11.png
Screenshot 2021-09-07 at 20.17.19.png
Screenshot 2022-01-06 at 11.54.14.png
With the introduction of British Airways flat beds in business class, we ran with the idea that more sleep means more bed hair, even for immaculately presented business travellers.
Screenshot 2024-09-30 at 17.02.15.png
Screenshot 2024-09-30 at 17.01.46.png

 

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