https://davidchalu.com/work daily 1.0 2024-10-03 https://images.squarespace-cdn.com/content/v1/61dbff51ac29a56f87a8369c/b84b7c69-4b6a-40b0-b31c-351b866d19d1/Screenshot+2024-08-07+at+20.04.17.png Work Adidas tasked us with launching their training app: micoach. https://images.squarespace-cdn.com/content/v1/61dbff51ac29a56f87a8369c/6e2ffb3a-af16-408b-9537-25f5680e7a58/Screenshot+2024-08-06+at+14.30.20.png Work Created to help athletes build their lateral and vertical power. https://images.squarespace-cdn.com/content/v1/61dbff51ac29a56f87a8369c/e8d7c78d-7871-4a05-8e5a-1e9dc999140d/Screenshot+2022-01-10+at+13.14.47.png Work The campaign ran across digital, and OOH channels. https://images.squarespace-cdn.com/content/v1/61dbff51ac29a56f87a8369c/6e47721a-0a2a-4bd3-b3ff-0cb138fbb643/Screenshot+2022-01-10+at+13.14.29.png Work https://images.squarespace-cdn.com/content/v1/61dbff51ac29a56f87a8369c/102a0ca3-3a27-41a7-9083-70b8f61d869b/1f41ab55739129f8341ac750aaee7c94.jpg Work https://images.squarespace-cdn.com/content/v1/61dbff51ac29a56f87a8369c/830f2350-d5fb-42f3-9437-b08cf74aeb78/Screenshot+2024-08-06+at+11.48.23.png Work https://images.squarespace-cdn.com/content/v1/61dbff51ac29a56f87a8369c/1723828312873-EXBA4W0HOU9ALXHLLSAH/Screenshot%252B2024-08-07%252Bat%252B20.40.58.jpg Work Playstation wanted to celebrate their new console's total immersion and connectivity. https://images.squarespace-cdn.com/content/v1/61dbff51ac29a56f87a8369c/f849f599-3a79-45a7-9169-93881c62eed0/Screenshot+2022-01-10+at+13.52.29.png Work Play in the Euros while you're waiting for the bus. The World is in Play. Playstation OOH. https://images.squarespace-cdn.com/content/v1/61dbff51ac29a56f87a8369c/1723377410617-A4X9QSSD6FF5VFHDZ2I4/Screenshot%252B2022-01-10%252Bat%252B15.25.30.jpg Work This Playstation Vita launch film dramatises how the World is now in Play across a range of games. https://images.squarespace-cdn.com/content/v1/61dbff51ac29a56f87a8369c/2729f41d-25bf-4262-a183-535c00403f6a/Screenshot+2022-04-06+at+13.39.07.png Work Dramatising the excitement of hunting a suspect in the game, we created a movie-style trailer. https://images.squarespace-cdn.com/content/v1/61dbff51ac29a56f87a8369c/1723388952393-YUR6B6M0ED1H13AZUIF5/Screenshot%25252B2024-08-07%25252Bat%25252B20.54.44.jpg Work In the game, a series of clues help you catch the killer in a time pressurised environment. https://images.squarespace-cdn.com/content/v1/61dbff51ac29a56f87a8369c/1723399949119-QJ2JU6KUTRO5K82NKI13/Screenshot%252B2024-08-11%252Bat%252B19.00.32.jpg Work Criminal Case by Pretty Simple is one of the most popular crime-solving online games. https://images.squarespace-cdn.com/content/v1/61dbff51ac29a56f87a8369c/1725786427370-RX7EMTQQ85NYNCXKC8M7/Screenshot%2B2024-09-08%2Bat%2B09.44.21.jpg Work To celebrate Adidas supplying Liverpool FC with their kit, they challenged us to connect the fans with the club, and the brand. https://images.squarespace-cdn.com/content/v1/61dbff51ac29a56f87a8369c/1723984349931-KFRUBWEJ7PAZNQ2LID4F/Screenshot%252B2022-01-10%252Bat%252B15.42.23.jpg Work The campaign ran across Liverpool FC's social channels and OOH. Images of the fans were weaved into the fabric of the shirt. https://images.squarespace-cdn.com/content/v1/61dbff51ac29a56f87a8369c/fb4e5c00-3415-42d3-bd1d-56374d7667e2/Screenshot+2024-08-18+at+13.27.27.png Work Adidas's new launch for Liverpool FC, humbly acknowledged that we make the shirt, but it is the fans that make it Liverpool FC. https://images.squarespace-cdn.com/content/v1/61dbff51ac29a56f87a8369c/1725786591906-NPS2IJLD96V9ICZ0WJHQ/Screenshot%252525252B2022-01-10%252525252Bat%252525252B15.42.35.jpg Work Using the Jacquard shirt pattern, fans and players exist together. They are the fabric of the club. https://images.squarespace-cdn.com/content/v1/61dbff51ac29a56f87a8369c/1723404536818-27Q2MC6N7NBKXU429S6A/Screenshot%252B2022-06-16%252Bat%252B16.08.17.jpg Work We launched the kit with a shirt swap. This was shared across Liverpool FC social platforms. https://images.squarespace-cdn.com/content/v1/61dbff51ac29a56f87a8369c/1725786478082-YKLOS3ZMVHPLBWBPQY9G/Screenshot%252B2022-06-16%252Bat%252B16.09.03.jpg Work Fan and player reactions to the We make the shirt, you make it Liverpool campaign and the new kit. https://images.squarespace-cdn.com/content/v1/61dbff51ac29a56f87a8369c/9eef1e2a-3377-4256-97db-22b611857aee/Screenshot+2022-01-10+at+16.25.05.png Work William Grant was not a yes man, resigning from a successful distillery to start Glenfiddich. TVC and social video. https://images.squarespace-cdn.com/content/v1/61dbff51ac29a56f87a8369c/1723831230204-DV5N08QDO8YW9I74LDDH/Screenshot%25252B2022-01-10%25252Bat%25252B14.54.23.jpg Work It takes a maverick to persuade the USA to swap bourbon for a single malt. But the founder's grandson did just that in 1960s NYC. https://images.squarespace-cdn.com/content/v1/61dbff51ac29a56f87a8369c/1725786655858-E4ZSVMRQ8S14IAHC3I60/GF_VI_logotype_HR.jpg Work Glenfiddich tasked us with encapsulating the maverick nature of the brand in film and through social channels. https://images.squarespace-cdn.com/content/v1/61dbff51ac29a56f87a8369c/1723991617910-B9B0U19FVLNMLAU310AQ/Screenshot%25252B2024-08-16%25252Bat%25252B19.58.36.jpg Work https://images.squarespace-cdn.com/content/v1/61dbff51ac29a56f87a8369c/1723991549789-L3AZ46RH7Y2HXXQ046TF/0-2.jpg Work https://images.squarespace-cdn.com/content/v1/61dbff51ac29a56f87a8369c/2d5dc190-4168-48af-b04d-79c4c3b1794c/Screenshot+2024-09-04+at+20.17.36.png Work https://images.squarespace-cdn.com/content/v1/61dbff51ac29a56f87a8369c/1725791201813-K6B05FGUSFPTY7QM4LVH/0-2.jpg Work A surprising dental fact is brought to life, graphically. https://images.squarespace-cdn.com/content/v1/61dbff51ac29a56f87a8369c/1725478317898-W04A38GGQLRG1DLGUM7I/0-1.jpg Work Even healthy food, such as carbohydrates contain hidden sugar. https://images.squarespace-cdn.com/content/v1/61dbff51ac29a56f87a8369c/1725791438226-7WJDWVC8KP3HXD8NENR4/Screenshot%252525252B2024-09-08%252525252Bat%252525252B11.12.57.jpg Work A print campaign that proves dental care expertise. https://images.squarespace-cdn.com/content/v1/61dbff51ac29a56f87a8369c/2033b2ec-618e-4f86-805e-6bbba02150c8/Screenshot+2024-09-04+at+20.47.28.png Work https://images.squarespace-cdn.com/content/v1/61dbff51ac29a56f87a8369c/1725791512948-A69DEF2R4W4IH7GQHG7C/Screenshot%25252B2024-09-04%25252Bat%25252B20.13.40.jpg Work https://images.squarespace-cdn.com/content/v1/61dbff51ac29a56f87a8369c/1725565265649-31X9VLNMNJPZA636PRIK/Screenshot%2B2024-09-04%2Bat%2B21.55.44.jpg Work https://images.squarespace-cdn.com/content/v1/61dbff51ac29a56f87a8369c/74f211c1-b6f0-4383-841a-b47ed86ca8ca/Screenshot+2024-08-18+at+16.08.38.png Work https://images.squarespace-cdn.com/content/v1/61dbff51ac29a56f87a8369c/1725791577146-86IEQLPJW2AZ4M0FUU53/Screenshot%252B2023-07-01%252Bat%252B12.59.11.jpg Work https://images.squarespace-cdn.com/content/v1/61dbff51ac29a56f87a8369c/1725786868291-T2K6OB1C80QSLRBPKI5G/Screenshot%2B2024-09-04%2Bat%2B22.07.48.jpg Work https://images.squarespace-cdn.com/content/v1/61dbff51ac29a56f87a8369c/1723995471400-XZKLSWSQP0XH3L0L3RRV/Screenshot%2B2023-07-01%2Bat%2B13.05.50.jpg Work Jacobs Coffee is famed for its aroma, something your neighbours might appreciate. https://images.squarespace-cdn.com/content/v1/61dbff51ac29a56f87a8369c/1725565661781-GUCR3UXJSP8P32ID4YO6/Screenshot%2B2024-09-04%2Bat%2B22.16.48.jpg Work Jacobs coffee tasked us with creating a new campaign for the EU market. https://images.squarespace-cdn.com/content/v1/61dbff51ac29a56f87a8369c/1725791683504-TEI7LTQXZ0NXU83RCTYM/Screenshot%252525252B2023-07-01%252525252Bat%252525252B13.02.21.jpg Work Jacobs Coffee commercial, highlighting the draw of a great coffee aroma. https://images.squarespace-cdn.com/content/v1/61dbff51ac29a56f87a8369c/9fe3deb3-8354-44ea-ae5f-8222398c4ce5/Screenshot+2022-01-11+at+10.33.31.png Work In this A6 TVC, I had the idea to create the car from a 3D jigsaw of the German brand's famous tag-line. https://images.squarespace-cdn.com/content/v1/61dbff51ac29a56f87a8369c/bc710e35-748d-47fe-beea-4136c6ababbe/Screenshot+2024-09-05+at+21.11.33.png Work Whatever the snow, drive an Audi Quattro. A tactical print advert that ran during a period of severe weather. https://images.squarespace-cdn.com/content/v1/61dbff51ac29a56f87a8369c/34e1b5dd-8ead-40f7-9222-f9c473703091/Screenshot+2024-08-18+at+17.21.03.png Work Audi wanted a high profile brand film to launch their new A6, a car which embodies Vorsprung Durch Technik. https://images.squarespace-cdn.com/content/v1/61dbff51ac29a56f87a8369c/6545e0a1-86fc-4ac7-b7c3-4000f212ccf0/Screenshot+2022-01-08+at+12.03.03.png Work A simple timeline illustrated how easy it is to move money for better. Print and OOH. https://images.squarespace-cdn.com/content/v1/61dbff51ac29a56f87a8369c/b600afc6-0b09-473a-939c-cc973fedd5ff/Screenshot+2022-01-08+at+12.03.17.png Work The Moving money for better timeline concept was also used in-app, in-store, and online. https://images.squarespace-cdn.com/content/v1/61dbff51ac29a56f87a8369c/1723998738526-JFIP3ECW211Y4W1Z2JMG/Screenshot%2B2024-08-18%2Bat%2B17.29.06.jpg Work Most people use Western Union to send family and friends money to improve their lives. https://images.squarespace-cdn.com/content/v1/61dbff51ac29a56f87a8369c/0869ecc9-353e-4d55-9b06-bacacafee5cb/Screenshot+2022-01-08+at+12.04.08.png Work https://images.squarespace-cdn.com/content/v1/61dbff51ac29a56f87a8369c/2e7b910e-0772-43cf-89d1-d48504f8c101/Screenshot+2024-08-16+at+20.44.35.png Work https://images.squarespace-cdn.com/content/v1/61dbff51ac29a56f87a8369c/1725791788652-LY7E56YZ2OSUB6DUKK00/Screenshot%2B2024-08-18%2Bat%2B15.49.06.jpg Work https://images.squarespace-cdn.com/content/v1/61dbff51ac29a56f87a8369c/1724002205783-12F18D3FSSPECGHMKMKM/Screenshot%252B2024-08-18%252Bat%252B18.27.05.jpg Work https://images.squarespace-cdn.com/content/v1/61dbff51ac29a56f87a8369c/1725792040534-UEC7QE16TDEZLVAW2CAE/Screenshot%252B2024-09-07%252Bat%252B20.52.41.jpg Work https://images.squarespace-cdn.com/content/v1/61dbff51ac29a56f87a8369c/1725791861633-W7BH6LYKTDOG4PXUCIDM/Screenshot%2525252B2022-04-06%2525252Bat%2525252B13.19.52.jpg Work https://images.squarespace-cdn.com/content/v1/61dbff51ac29a56f87a8369c/1724003201379-FAZOJQ9CVHVLBHJ1U1SJ/Screenshot%252B2024-08-18%252Bat%252B18.42.59.jpg Work How to prove Ecco Outdoor's durability and comfort? Norway in Winter. An integrated campaign with video, print, and online content. https://images.squarespace-cdn.com/content/v1/61dbff51ac29a56f87a8369c/308bbfca-f2f9-4a25-b593-1345583a81b7/Screenshot+2022-01-18+at+11.11.14.png Work ECCO trail shoes. Your best bet for when you're up against your running buddy and Mother Nature. https://images.squarespace-cdn.com/content/v1/61dbff51ac29a56f87a8369c/aca16ca9-3297-4551-af19-987864ed27ab/Screenshot+2022-01-17+at+14.53.04.png Work Video content for the launch of ECCO Outdoor. From tarmac to rock face, they're your best approach to the mountains. https://images.squarespace-cdn.com/content/v1/61dbff51ac29a56f87a8369c/1a80ae9d-286c-4e53-8a08-c8ef31579b17/Screenshot+2022-01-11+at+10.54.35.png Work https://images.squarespace-cdn.com/content/v1/61dbff51ac29a56f87a8369c/684ef083-7d96-4223-acdc-9c6e034d7105/Screenshot+2022-01-11+at+10.54.56.png Work https://images.squarespace-cdn.com/content/v1/61dbff51ac29a56f87a8369c/1725793085184-M5JXCWO7ZZOD8QR5ZW9Y/Screenshot%25252B2024-09-08%25252Bat%25252B11.54.24.jpg Work https://images.squarespace-cdn.com/content/v1/61dbff51ac29a56f87a8369c/1727713917957-BYUO9PUGZ0EOXP9YPX93/Screenshot%2B2024-09-30%2Bat%2B17.22.07.jpg Work With the introduction of British Airways flat beds in business class, we ran with the idea that more sleep means more bed hair, even for immaculately presented business travellers. https://images.squarespace-cdn.com/content/v1/61dbff51ac29a56f87a8369c/9e440fba-856e-4a84-8822-9bd97765e211/Screenshot+2024-09-30+at+17.02.15.png Work https://images.squarespace-cdn.com/content/v1/61dbff51ac29a56f87a8369c/e0d9706e-a107-4cf6-a8c6-7c056076e5a0/Screenshot+2024-09-30+at+17.01.46.png Work https://davidchalu.com/about daily 0.75 2022-01-11